Three Pillars. One Strategic Partner.
Customer Access
At EOD Inc., we help high-value startups, multinationals, and SMEs increase market share in mining and successfully test market viability. As a turnkey business development and corporate development boutique company, we work as an extension of your team to accelerate strategic growth and industry positioning
STRATEGIC GROWTH
We're a low risk, high impact investment for early staged technologies and innovative solutions who are not visible to their target customers, or seen as a leading solution.
LEADERSHIP POSITIONING
We work with leadership teams that lack the resources to grow and accelerate their sales pipeline, develop a value proposition that truly resonates with end users, and ultimately connect with customers who are ready for your technology. We help establish your company as a trusted leader in your field.
9
Years of experience delivering innovators successful projects and mining content
8
Our Market Expertise
The Extractive Industries
Our Value
Accelerated Pilot & Tech Implementation in Mining
Our Tech Focus
Cross-Industry Innovation & Emerging Mining Tech
ABOUT THE TEAM
Leadership With Vision.
Founded by Lorelei Ratushniak, EOD Inc., brings global experience throughout the entire mining value chain, combined with technical sales capabilities, credentials in AI and negotiation from UC Berkeley and Harvard Business School Online, and a suite of market growth and customer acquisition capabilities.
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LORELEI RATUSHNIAK
Founder, CEO
JOHN RATUSHNIAK
Vice President, Sales
ANTHONY DOWNS
Global Technology Lead
ANNA MKRTCHYAN
Mining Sustainability Leader, I Enviro Integration
WHO WE WORK WITH
True technology leaders
High valued start-ups, SMEs, and multi-nationals in the areas of; AI/ML, IoT, Capital Projects, EV consulting, and ESG
Cross-industry partnerships
From military, to automotive, aerospace, robotics, and more
Companies that break THE
incumbenT'S business modeL for mining
Companies that have developed new business models for
smarter, faster, and cheaper ways of achieving transformational results
Innovation developED partnerships
We work with companies delivering innovative technology alternatives before end users make capital-intensive operational investments.
CURRENT & PREVIOUS CLIENTS
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WHAT WE DELIVER
TARGETED STAKEHOLDER AND END-USER MEETINGS
Acquire meaningful and accurate VoC (voice of customer) data.
We work with your end users to understand their top priorities, operational challenges, and long term vision, and net value creation potential.
Work with industry leaders that will support the growth of your business and technology through word of mouth marketing by trusted, credible industry leaders.
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DEVELOP A UNIQUE AND INTRISIC VALUE PROPOSITION
Develop a customer centric value proposition that aligns your unique capabilities with your targeted customers' mission critical challenges, financial objectives, and long term vision. We help you to speak the language of the mining industry for greater receptivity.
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BUSINESS DEVELOPMENT
Fully vetted opportunities with targeted and ideal early adopter and mature customers.
In-house sales, relationship management, and technical expertise to bring opportunities that are ready for deal closing to maximize executives' time and bring them in when they’re needed.
Near term opportunities: Identify near term opportunities that result in quick easy wins that will showcase your unique capabilities with customers who are ready for your technology or service.
Long-term revenue generation opportunities that maximize your investment.
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CORPORATE DEVELOPMENT
Identify and secure financial and strategic partnerships.
Negotiation Support
Business Development & Adviosry Services
Don't have a full sales team, or mining based Business Dev expert? Not a sales person? We've got you.
Market positioning, go-to-market strategy, and competitive intelligence tailored to mining's buying cycle. We help you make decisions grounded in how this industry actually operates.
We build and manage your sales pipeline from first contact to deal-ready. Near-term quick wins to prove your capabilities, long-term opportunities to maximize your investment — fully vetted before your executives get involved.
Value Proposition & Business Model Alignment
Targeted Stakeholder & Customer Access
We get you in the room with the right mining decision-makers. Through direct end-user engagement, we capture real voice-of-customer data and connect you with industry leaders who'll champion your technology.
But access is only half the value — these conversations deliver market validation, technical and commercial viability, strategic direction, product-market-fit, and business model refinement before you commit significant capital and resources. You get the hard answers, backed by measurable data, not assumptions.
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Leadership Positioning
Pilot & Implementation Acceleration
We compress your timeline from pilot to production. Stakeholder alignment, site readiness, change management — we handle the operational complexity so your technology gets deployed, and doesn’t end up in “pilot purgatory”.
Identifying the right customers who are truly ready for your technology can be an exhausting part if not done correctly.
We sit at the table with you. From term sheets to pilot agreements, we bring mining-specific commercial expertise to protect your interests and close faster.
Navigating mine operator procurement, technical requirements, and legal frameworks can be a significant barrier for companies entering or scaling in mining. We help you move through complex systems with clarity and confidence — so opportunities don’t stall, terms don’t erode, and you’re never left wondering what happened.
We translate what your tech does into what mining operators care about — cost, risk, uptime, and long-term value.
That means market-validated pricing, post-implementation and sales support strategy, a clear articulation of what makes you unique, and your value expressed as a measurable business outcome that operators can take to their leadership. When your value proposition is built around the customer’s language, you don't need to "sell" the customer, you "lead them" to a proven business decision.
We position your executive team and your brand as credible, trusted voices in the mining innovation space — through targeted content, speaking opportunities, access to leaders and decision-makers and industry network activation.
Positioning you as a leader is about earning a seat at the table where decisions are made, building relationships with the people who influence procurement, and establishing the kind of credibility that makes customers come to you. We don’t only create leadership content, but the opportunity and the validation amongst the leaders who matter.
WHAT PEOPLE SAY
